Nokia to drop 'Ovi' - A re-branding exercise

Nokia has announced on its blog the decision to dropped 'Ovi' and use 'Nokia' instead. This is a re-branding of its suite of mobile apps and services.

Meaning to say, instead of Ovi Store and Ovi Maps, we will have Nokia Store and Ovi Maps.

Today, Nokia made a decision to change our service branding from Ovi to Nokia. The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally.

Of course the irony of this announcement is not lost on all of us here at the Ovi Blog. It is important to reiterate that we are changing the name of our services from Ovi to Nokia, not closing them. This space will continue to be an important source for news, trends and tips for mobile experiences enjoyed by millions of the Nokia faithful. We will keep you posted as we evolve our presence to fit our new direction.

The evolution of Nokia and Ovi [via]