According to a post on the Windows Team blog, it says about their Windows 7 Logo Program.
Hardware and software products that receive Compatible with Windows 7 Logo offer many advantages for our customers:
- It is very easy to identify products that are for Windows 7. The logo will appear on packaging and on retailer websites
- Devices that carry the logo will work seamlessly. For example, a digital camera will automatically transfer photos or a wireless router will easily be set up in minutes and you can add a wireless device to Windows 7 that has received the logo in seconds.
- Software will install without worry. Applications and drivers are signed so that you know the file has not been tampered with and can trust there is no malware or spyware.